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The company behind Avoira

We are dedicated to improving your business by providing technology, infrastructure, systems and strategies through innovative equipment, managed services and bespoke consulting. We have exceptional expertise and experience spanning four decades.

Uniting people through technology

  • Solutions

    An extensive voice and data connectivity portfolio for end to end communications.

  • Services

    Customers are looking for more than just an organisation they can buy from. We offer a range of services including buy-back, support, trials, etc.

  • Products

    At Avoira we can supply a range of products to support the solutions we enable for our customers.  Additionally, our extensive web shop provides all sorts of products that can be bought on-line.

Using

Our markets and customers

Providing solutions excellence to 300+ public sector organisations
and 1000’s of private sector businesses across the UK.

Avoira’s incorporation

Our history

Avoira is the fusion of five business entities: Pennine, Videonations, Co-Channel, Rocom and Yellowbus in to one new company. They are all long-established, renowned, and trusted specialist providers from the communications industry – merging together to supply fluent technology solutions to UK businesses. Read the pedigree of each of the business below to understand how this fusion makes Avoira a powerhouse in the communications sector.

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Our history
Specialists in two-way radios

Specialists in two-way radios

In 1976 Pennine Communications was formed and the first contract was with Greater Manchester buses.  We were the first dealer of Motorola radios in the UK. In 1983 the business became a limited company and changed it’s name to Pennine Telecom Ltd.  In 1992, the business located to Pennine House in Bury.

Pennine was one of the UK’s leading independent business communication specialists, stretching back over 40 years. A solutions-led approach embracing a range of communication technologies.

These included unified communications systems and hardware, contact centre solutions, wide area, local area and business wi-fi networks, hosted and IT services, business mobiles, and, of course, their original specialism, business radio systems.

Rebrand to WeArePennine

Rebrand to WeArePennine

Being a nationwide company that does a lot more than telecoms, Pennine Telecom rebrands as WeArePennine.  Shortly afterwards WeArePennine was purchased by the Nycomm Group of companies.

Specialists in Radio, Telemetry & Microwave Communications

Specialists in Radio, Telemetry & Microwave Communications

To support our radio customers in the Southwest of the country Pennine acquires Co-Channel Electronics near Bristol in 2017.

Founded in 1978, Co-Channel specialised in two-way radio and wireless communications, serving a broad range of clients across the West Country and surrounding counties.

Specialist services included radio systems and control systems installations, with particular expertise in licenced and unlicensed microwave communications. They also offered repair, hire, support, and airtime services as part of their portfolio.

Rebranded as Avoira with our strapline “fluent in technology”

Rebranded as Avoira with our strapline “fluent in technology”

In 2019 Pennine acquired UC devices business Rocom and video and AV company Videonations and rebranded as Avoira with our strapline “fluent in technology”.

Rocom was the largest specialist solutions supplier of communications products, solutions and services in the UK with over 30 years’ expertise.

From headsets, handsets, and audio conferencing, to Unified Communications, network connectivity and hosted telephony, Rocom was ideally placed to help enterprise level businesses and public sector organisations optimise collaboration and drive overall efficiency and performance.

For almost 20 years, Videonations specified and installed video conferencing and audio-visual solutions to businesses right across the UK.

Operating from its premises in Manchester and London, they were fully accredited by leading manufacturers from the industry to deliver custom built solutions that were most suited to their clients’ needs.

ISO accredited, Videonations displayed commitment to quality, customer service, and a visible ethic of working towards improving efficiency for both themselves and their customer base.

Specialists in IT Solutions

Specialists in IT Solutions

Yellowbus was acquired into the Nycomm group in 2020.

Established in 2000, and with premises in Warrington, Cheshire and Sellafield, Cumbria, Yellowbus was a dynamic Managed Services business, delivering Managed IT, Cloud services, Network & Infrastructure solutions and a suite of connectivity solutions for its committed client base. Yellowbus had an expertise in the nuclear, engineering and central government sectors, and operates a Security Cleared Network Operations Centre (SC-NOC), which enables remote monitoring of clients’ critical infrastructure.

Avoira stands alone as a brand

Avoira stands alone as a brand

In 2022 Nycomm Holdings sold indirect distribution businesses Nimans, Yealink (UK) Ltd and Interquartz (UK) Ltd to specialist trade only distribution company Midwich leaving Avoira as the sole subsidiary 100% focused on providing technology solutions directly to businesses throughout the UK.

Our Company

Partners & Accreditations

We work with the very best in the business and have accreditations and long-standing partnerships with some of the major players in our industry.

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Partners & Accreditations

Local & Loved Awards

Cast Your Vote for the Local and Loved Awards - Celebrate Community Excellence!
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Gold Membership with East Lancs Chamber of Commerce

Avoira celebrates it's position as a Gold Member with the East Lancs Chamber of Commerce.
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Bury Hospice

Avoira's Support for Bury Hospice: A Token of Appreciation for a Remarkable Cause.
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Merry Christmas

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The Key to Future Call Centre Success

Call and Contact Centre Expo Embraces Speech Analytics as the Key to Future Call Centre Success.
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Special Opening Hours

Avoira special opening hours.
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Understanding Cyber Essentials Plus: Strengthening Your Cybersecurity

Avoira are accredited on cyber essentials plus.
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Award Winners!

Best SME Contact Centre Customer Solution
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NEC UK Hospitality Partner

NEC appoints Avoira as UK Hospitality Partner.
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Fluency Newsletter Q3

The newest edition of our fluency newsletter has arrived for Q3 of 2023
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Recognition of Services to Further Education

Dr. Andrew Roberts has been made a fellow of the Chartered Institution for Further Education.
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Comms National Awards - Finalist

Avoira shortlisted for two prestigious national awards.
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Crown Commercial Service - Network Services 3

Public Sector Framework: Crown Commercial Service - Network Services 3
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8x8 Technology Ecosystem inclusion

Avoira & 8x8 Technology Partner Ecosystem
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On your bike, to cancer

Charity Bike Ride - On your bike to cancer
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Fluency Newsletter Q2

The newest edition of our fluency newsletter has arrived for Q2 of 2023
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Clock Ticks On IT Investment Tax Break

Clock Ticks On IT Investment Tax Break
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Connecting at Burrs Live music festival

Making the right connections at Burrs Live music festival
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Avoira are the Xdroid Partner of the Year 2022

Avoira are proud to win Xdroid Partner of the Year for 2022
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Visit us at DTX + UCX Manchester 2023

Avoira are proud to return to DTX + UCX Manchester.
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Q1 Fluency Newsletter

Read the latest edition of the Avoira Fluency Newsletter.
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The Security Event

Avoira are proud to be partnering with Hytera at The Security Event. We will be showcasing the latest in specialist handheld radio communications devices, body worn cameras and full control room solutions.
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International Women's Day

International Women's Day @ Avoira. Read some of the thoughts from a few of the women who work at Avoira...
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Contact Centre Summit - Presentation

Which is most important? Customer Vulnerability, Employee Well-Being, or Agent Performance?
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Avoira Launch Xdroid Reseller Network in UK

Avoira Opens Up Interaction Analytics Market with Launch of Xdroid Reseller Network
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