Customer service solution wins national award

Scott Mordue
Scott Mordue
March 10, 2024

Avoira would like to congratulate Principal Insurance on their prestigious award for a highly innovative customer service solution.  On Thursday 7 March, Principal Insurance’s managing director Dave Bowcock and head of distribution Matt Byrne accepted the Initiative of the Year trophy at the National Insurance Awards.

Their award recognised the power of their groundbreaking customer experience and speech analytics solution in helping them to support vulnerable customers and further enhance the service they provide to both existing and potential policyholders.  Developed and implemented in partnership with Avoira their bespoke Xdroid solution incorporates both a Vulnerable Customers Identification Tool (VCIT) and Customer Sentiment Tracker (CST).  Further information can be found in this blog post from Principal Insurance.

Their success at the National Insurance Awards follows Avoira’s triumph at the Comms National Awards at which the Bury-headquartered technology solutions specialist’s work with Principal saw it take the Best SME Contact Centre Customer Solution trophy.


This award is testament to the hard work and expertise dedicated to the Xdroid project by our Management Team and partners at Avoira.

Dave Bowcock, Managing Director