Avoira was initially acquired by Nycomm Holdings in 2017, joining Salford-headquartered telecoms distributor Nimans within the group. Nycomm subsequently sold Nimans to Midwich in 2022, leaving Avoira as Nycomm Holdings only trading business.
Roberts acquisition of Avoira has seen fellow Avoira Non-Executive Director David Bennett stepping down.
Roberts has reinvested the funds secured from the sale of his Nycomm shareholding in Avoira and will remain at the helm of the business which he has led as managing director since 2003.
Having secured significant growth in recent years, Avoira now turns over £26.5m and employs nearly 160 staff at its offices in Bury, Bristol, Leeds, London, West Lakes (Cumbria) and Warrington.
Commenting on the acquisition, Roberts said:
“For customers, staff and suppliers it will be very much business as usual, with no changes to our structure or operations.
“Indeed beyond shareholding, nothing has changed as I will continue to lead the business and follow the successful path to profitable growth which has already been laid down.”
He added that “the corporate strategy which has been embedded has secured substantial growth, with turnover having grown year on year.”
Mr Roberts joined Avoira – then trading as Pennine Telecom – in 1978 as an apprentice radio service technician. At the time the business was just a two-way radio specialist but subsequently expanded into the telecoms sector following liberalisation of the market.
Having risen to become managing director and lead a 2003 management buyout, he then implemented a diversification strategy which saw the company embrace wider technological specialisms.
These now include audio-visual solutions and video-conferencing, customer experience and speech analytics, IT services and cyber security, radio and critical communications and unified communications, contact centre and connectivity solutions.
