International Women’s Day

Scott Mordue
Scott Mordue
March 8, 2023

Today is International Women’s Day 2023 and this year’s theme is “DigitAll; Innovation and Technology for Gender Equality” It recognizes and celebrates the women and girls who are championing the advancement of transformative technology and digital education.

Did you know

  • Only 63 per cent of women are using the internet compared to 69 per cent of men.
  • By 2050, 75% of jobs will be related to Science, Technology, Engineering and Mathematics (STEM) Yet today, women hold just 22% of positions in artificial intelligence.
  • A study of 51 countries revealed 38 per cent of women had personally experienced online violence.

Let’s reflect on progress made and celebrate the determination and courage of ordinary women who  play extraordinary roles in the history of their countries and communities.

Thoughts from the staff at Avoira...

When asked the question ‘What does International Women’s Day mean to you…”?

Here are some of their replies…


For me IWD, is about celebrating the diversity of women, it’s about accepting that we come from different cultures, different socio-economic groups. We come in different shapes and sizes, some are stay at home mums, some strive to break the glass-ceiling, but what unites us all is the power of ‘femininity’, and by that I mean it’s an innate strength women have to hold the fabric of society together (the daily bread and butter) whilst still breaking age old male-centric barriers every single generation. Let’s hear it for the girls ?

Anita Simm | Bid Assistant

For me International Women’s Day and equality is all about celebrating other’s achievements. The whole team are such a supportive bunch; we have a great working environment that allows us to be ourselves at work. Since being part of the team, my confidence has grown, and we are always being given opportunities to learn new things through training and experience. I get satisfaction working as a team and I feel proud seeing my colleagues achieve their goals, even being a small part of supporting their progress is so rewarding.

Jennifer Laptew | Marketing Manager

I consider myself lucky to be a woman in the UK in the 21st century as I know that so much has changed for the better in the past thirty years regarding jobs for women, being able to be a working mother and being able to make our own choices and decisions regarding health, gender and education.

Some women do not have these choices and this needs to change so they can grow and develop.

I admire women who are strong and stand up for what is right, women who raise money for charities, work as doctors and nurses and particularly those who are in the armed forces and protect our freedom.

Ruth Hayes | Senior Administrator

To the women who didn’t cure cancer, start up a billion pound company or invented a new fuel and saved the world.

To the women who work full time, yet still do the majority of childcare, cooking and cleaning.  To the women who work 7 days a week keeping the home together.

When I think of womens day I think of the overlooked ordinary women who work so hard, with no praise or recognition.

These are the women I think of.

Angie Ross | Client Acquisition Executive